About Brightwayz

Our Story

Brightwayz started life as Brightkidz - a social enterprise inspired by our founder Alison’s experience of organising a ‘walking bus’ scheme at her son’s school 17 years ago.

Recognising other parents needed help to run their own walk to school initiatives, she set up Brightkidz to offer practical information and resources to support them. Bright waistcoats, stickers and badges were some of the first products developed and the range quickly grew.

Very soon local authorities from across the UK heard about Brightkidz and became regular customers, using the engaging, customisable products to support and promote their own active travel and road safety schemes - not just for children but for adults too.

And now Brightkidz has come of age and developed into Brightwayz - for all ages. We provide UK-wide information support and resources alongside our local consultancy services to help workplaces, councils, schools and communities make their active travel schemes a success.

Our Mission

Brightwayz is about promoting safe, active, sustainable everyday travel for all ages for a wide range of health, social and environmental reasons. We do this by delivering engaging projects, offering innovative products and providing practical information whilst projecting our strong social enterprise values. We very much enjoy working closely with our many partners across the public, private and state sectors and by collaborating know we can all make the difference needed.

Our Vision

We want to see a world where everyone has the freedom, confidence, ability and motivation to choose to travel in safe, active, sustainable ways for everyday journeys.

Meet the team

Alison Holland, Founder

Alison is a former teacher and marketing graduate who is passionate about making our places safer, greener and cleaner and seeing more people walking, scooting and cycling. She firmly believes that cycling and walking are not just for leisure or sport but need to be embedded in everyday journeys to help create better places and better lifestyles for all.

Lance Holland, Director

Lance has a background in IT and heads up the technical and financial side of Brightwayz. He also oversees the brandmythingy.com range of general promotional products sold to help finance the organisation’s core costs enabling development of more active travel information resources and projects.

Jacqui, Office Manager

Jacqui has been with Brightwayz and Brightkidz from the early days. As our Office Manager she keeps the cogs turning day-to-day. With a friendly voice at the end of the phone, our regular customers and suppliers have come to know her well. Her helpful nature means everyone will always be treated with the personal care and attention they deserve.

Rick, Print Manager

Rick’s speciality is printing waistcoats, bags, banners and more with our customers’ logos or campaign messages to make them as engaging as possible. He has a strong eye for detail and really is a perfectionist. As a long-time member of the Brightkidz team Rick’s technical expertise is much-valued.

Fiona, Educational Projects

Fiona is responsible for delivering some of our active travel and road safety projects with children and schools as well as acting as an educational advisor for Brightkidz. She is an experienced secondary school teacher with outdoor educator training too and is great at inspiring the children.

Katie, Graphic Designer

Katie although fairly new to the team has already made her mark with some of her skilled, creative artwork. As well as being very efficient on quick design fixes she is developing some amazing new sets of resources for the Brightwayz and Brightkidz product ranges.

Richard, Transport Planner

Richard is a qualified transport planner and has over 20 years of experience developing transport plans and Local Cycling and Walking Infrastructure Plans (LCWIPs). He works closely in collaboration with Brightwayz on local authority projects and his high level of technical knowledge and skill complements the Brightwayz offering of engagement resources and techniques.

Contact us

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